Once Upon a Pitch

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Finding That Whatsit About That Thingey by That Person
An inventory of past newsletters by topic.

September 2023

BTS (Without the Dance Moves)
A back to school refresher on the purpose of a pitch deck.

June 2023

A Short and Sweet Elevator Ride
Even a complex, ambitious, and technically difficult engineering story can be told simply.
Desert the Valley of Death
The customer problem defines your odds of success, not your solution.

May 2023

Your Performance Also Tells a Story
Practice, plan, and no excuses.
Three is a Magic Number
Three lessons from what didn't and did work.
4
The Folly of Great Advice Misapplied
Use strategic advice tactically.
A Million Easier Ways to Make a Buck
"Getting rich" is not a company why.

April 2023

Get the Starting Line Behind You
Talking about your idea is not the same as making it.
2
Know Your Audience
Customers and investors need brave founders.

March 2023

Jimmy Iovine and Einstein's Theory of Relativity
Time slows the faster you move towards solving your customer's problem.

February 2023

Are You Awarding Participation Trophies?
Expertise wins.
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