Dec 21, 2022Liked by Rafferty Jackson

It baffles me how some start-ups are so in love with their tech/product that they can't see the forest. Thanks Rafferty!

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A product looking for a commercial problem to fix is not just a Space Industry issue. I see it across all industries and as the newsletter title suggests, even big, successful companies make the same mistakes (albeit a lousy product extension is different than single product companies that have no customers). Living, breathing and agonizing over the customer problem remains the hallmark of successful product launches.

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