A product looking for a commercial problem to fix is not just a Space Industry issue. I see it across all industries and as the newsletter title suggests, even big, successful companies make the same mistakes (albeit a lousy product extension is different than single product companies that have no customers). Living, breathing and agonizing over the customer problem remains the hallmark of successful product launches.
It baffles me how some start-ups are so in love with their tech/product that they can't see the forest. Thanks Rafferty!
A product looking for a commercial problem to fix is not just a Space Industry issue. I see it across all industries and as the newsletter title suggests, even big, successful companies make the same mistakes (albeit a lousy product extension is different than single product companies that have no customers). Living, breathing and agonizing over the customer problem remains the hallmark of successful product launches.